(article from the Nov/Dec 98 edition
of Marina Dock Age)
Haven
Harbour Marina was built on the verdant banks of history, in a quiet
inlet of the Chesapeake Bay known as Swan Creek. History is hinted
at in the old-world spelling of the marina's name. It's respectfully
retold in the marina’s brochures, which trace the area's commercial
fishing heritage back to the early 1700s. And it's memorialized in
the on-site Watermen’s Museum, a homage to the oyster and crab industry
that shaped the Bay's identity.
History
is also important to Bill Brawner, whose family first came to Maryland
in 1631. Brawner, who developed a love of boating during childhood
summers at Cape May and Martha’s Vineyard, is president of the Washington-based
real estate management company that purchased the marina in 1986.
The Brawner Company dredged
the entire marina, rebuilt the docks and renovated the main buildings
while retaining the character and charm of the community.
Like
the marina, the town of Rock Hall in which it's located bears a blend
of historical and contemporary influences. "Rock Hall has undergone
a huge transformation over the years, but it still is a small fishing
village of a few hundred families, and that was true 100 years ago,"
said Jonathan Jones, general manager of Haven Harbour Marina. "As
the fishing industry is in somewhat of a decline, recreational boating
has taken its place." And as Brawner's vision of a more progressive
yet historically relevant marina took the place of existing facilities,
Jones signed on in 1990 to be a part of it.
"Bill
saw a lot of marinas that were kind of run-down boatyards with jackstands
and oil drums around, but there were a couple of them that were beginning
to understand that you had to provide land-based recreational amenities-a
place to get something to eat, a pool, nicely landscaped grounds,
shuffleboard, croquet, horseshoes, paddleboats, bicycles. We find
quite a few of our slipholders go out sailing and come back here because
there's no where else as nice to go." With much of the Chesapeake
Bay for boaters to cruise, there is no higher compliment.
"There's
a tremendous amount of attention to detail in terms of the maintenance
here. When you walk around, you don't find cigarette butts in the
parking lot; you don't find the ashtrays full; you don't find spiderwebs
on the power pedestals because they're washed once a month. The place
is kept very well organized. It looks like a country club here, yet
we’re a serious working boat yard and I think we hide that very well."
Jones,
hiding places include three repair buildings. One is "the big shop",
a heated, dust-controlled 60-by 40-foot building that the TraveLift
drives into where paint jobs and larger repairs are performed, and
the other is used for fiberglass and rudder repairs of smaller boats.
The
other facility is a 60- by 24-foot mobile tent that can be wheeled
around and draped over vessels. "It's translucent, so even in the
middle of winter, it could be 70 degrees inside the tent just from
the solar gain," said Jones. "Plus we can heat it so it
provides another indoor work space during the winter months. And people
love to have indoor-storage, so if were doing a major laminate job
that takes a month, the customers have indoor storage for the period
of time that the boat's being worked on."
What
Jones doesn't try to hide is the work being done on his customers
boats. "There's got to be a lot of follow-up, a lot of customer contact,"
he insists. "We leave what we call "on-board" reports, on
every boat that we work on to let the customer know when we were there,
what we did and what condition we left the boat in. We call, fax,
and e-mail customers. We have-a digital camera we use if we're right
in the middle of a job and we encounter something unusual or something
we're trying to show a customer. We can take a visual image of what
we're trying to describe and e-mail it right to the customer.
"The
classic thing with boat repairs is a customer being told it's going
to cost $10,000 to get his engine replaced, and the next thing he
knows, he gets the bill and its $15,000," said Jones. '"ou
avoid those things by staying in communication with your boat owner."
After
the boat has been serviced, customers are given a questionnaire to
gauge their satisfaction. According to Jones, "The name of the game
in this business is customer service. In every organization, mistakes
are going to be made, and the way those mistakes are handled is what
sets one organization apart from another."
Haven
Harbour's expansive menu of maintenance and repair services sets them
apart from others as well. With the ability to do rigging, electronic
work, painting, fiberglass, major structural work, high-tech composite
repair, diesel and gas mechanical work, major engine overhauls, fabrication,
carpentry, and cabinetry work, they've earned a deeper definition
of "full-service" Many marinas say they're full-service
because they have tenants or subcontractors that come in and provide
the services," said Jones. "We made the decision a while ago to have
all the services here under one roof and under our control." Jones
says the profits from his service operation may soon meet or exceed
those from slip rental, which suggests the decision was a good one.
Haven
Harbour Marina has also earned respect for its decisions in environmental
policy, including its commitment to dust-free sanding. With sailboaters
comprising about 70 percent of the sliprenters, the marina's dust-free
sanding policy applies to employees and slipholders alike. Tarps are
also placed under every boat being sanded for the collection and proper
disposal of any debris. To Jones, this is purely common sense, as
the buildup of copper and toxic chemicals in the soil can create enormous
liability. "If you're constantly sanding off bottom paint and letting
other chemicals into the ground, every time it rains, that stuff ends
up in the water, and what is the water? It's the playground. It's
'we make our money. - This creek out here in the bay that everyone
enjoys seeing the ducks and fish and crabs in, it's only of value
if it's clean," said Jones.
A
vegetated buffer surrounds the perimeter of the marina with foliage
and wood chips to filter storm water runoff before it drains into
the creek. The TraveLift wash-down area is equipped with a catch basin
that empties all pressure-wash water into a three-chambered cistern
to filter out sediment and particulate matter. Water in the cistern
is therefore filtered three times before its return to the creek,
and the cistern is emptied two or three times a year in an approved
landfill. Jones says he foresees such practices becoming mandatory
in the future, and looks toward even greater strides. "In Broward
County, Fla., there's a guy named Scott Miser with Associated marine
Technologies who has the ability to recycle all of his pressure-washer
water completely. It's a closed-loop system. We have one piece of
that in place. At some point, we could recirculate the water further
and reuse it. That may happen someday."
In
the meantime, Jones gets slipholders involved in environmental maintenance
by providing them with fuel containment booms on the docks, recycling
bins on the shore and newsletters that keep them informed of earth-friendly
products and practices, such as a bottle that suctions over the fuel
vents of boats, catching any escaping fuel. Jones said customers are
usually eager to participate in the beautification of their marina,
especially if it was beautiful when they found it. As the public became
more involved in keeping things clean, their demand for pumpout facilities
rose. "We had a dramatic increase in the amount of sewage we were
asked to pump," said Jones, who replaced the marina’s diaphragm pumpout
with a vein-pump model, which he said is faster and more powerful.
"You open the valve a little and bam! In a just a second it's
gone." The docks hold two of these facilities, allowing simultaneous
pumpouts of two boats, and for $7 to $10 more per pumpout, those who
don’t want to wait can have their holding tanks emptied on by a company
called Safe Harbor Sanitation. "Not only are pumpout services
a must", said Jones, but "you have to make it accessible. You
have to make it easy."
The
general manager's mission is to implement this ease in as many areas
as possible. "In boat yards, if there's a charge for (collection of)
contaminated fuel or antifreeze, it usually ends up either being drained
in the parking lot, being pumped overboard or whatever," said Jones.
"We have an environmental compliance charge of 1 1/2 percent on all
of our work orders, and that allows us to collect all of the stuff
and pay to have it disposed of.
Environmental
responsibility can be used to the marina’s advantage in many cases,
Jones pointed out. For example, by adding recycling bins, Jones was
able to reduce the volume of trash he paid to have hauled away by
20 to 25 percent. And collecting all his customers' waste oil in a
Resnor furnace – a furnace specifically designed to burn waste oil
- he is able to heat the service buildings in winter.
Jones
also holds a seat on Maryland's Clean Marina Committee, which has
developed a guidebook and award program to inspire environmental awareness
in the state's marinas. In addition, Jones plays host to the Living
Classrooms Foundation, a nonprofit outreach group that teaches hands-on
ecology lessons to inner-city kids. Jones said activities like that
one and allowing the local Brownie troop to teach swimming in the
marina’s pool are a way of maintaining ties with the community.
The
Brawner Co. has also worked to grow the community with the construction
of eight single-family homes across the street from Haven Harbour.
Marina amenities are available to residents in "The Hamlet",
as it’s known, as well as those who rent the nearby bungalow for the
weekend.
"The
homes have a Victorian character to them. They were part of the vision,"
explained Jones. "We didn't come in here to try to make every
dollar we could out of Rock Hall; we came in to try to create the
wealth by creating this environment." We congratulate Haven Harbour
Marina for their creation and for earning the 1998 Marina of the Year
Award.